Recession Chic

Så har lågkonjunkturen nått tidskriftsvärlden. Conde Nasts titlar Vogue och Lucky tappar 44 procents annonsutrymme i sina januarinummer för 2009 jämfört med 2008. Allure är nere 41 procent med 41 sidor reklam jämfört med 70 föregående år rapporterar New York Times. I genomsnitt har tidskrifter tappat 17 procent. Två Conde Nast titlar Glamour (minus 15 procent) och Vanity Fair (minus fem procent) klarar sig bättre än snittet. Och förklaringen?

Den levererar New York magazine; "January issues are usually thin because advertisers have just made a big December holiday push. But this year things were more difficult since January issues close early and many advertisers hadn't settled on a budget by the deadline. Also, some magazines only run a very narrow range of ad categories. Vogue only runs fashion ads, and fashion advertisers are scaling back in These Economic Times. Condé Nast also doesn't bend with pricing, which doesn't help things." i artikeln "Vogue’s Ad-Page Decline Among the Worst in January."

http://nymag.com/daily/fashion/2009/01/vogues_ad_page_decline_among_t.html